Article 1: Read the article
“The Green Marketing Evolution” (Kotler & Keller, 2016, p.103)
1. Based on the information with regard to consumer’s view of environmental issues, explain how the marketers should adapted their strategies to solve the environmental issues.
Kotler, P. and Keller, K. (2016), Marketing Management 15th Ed. Pearson
Article 2: Read the article:
Business article review:
Beyond an employee-based view of the workforceIn Workforce ecosystems: A New Strategic Approach to the Future of Work (Altman et al., 2021)
Based on this article address the following questions:
1. What are the key trends characterising the modern workforce?
2. What are the major concerns between the alignment/structure of organisations and the new work designs or job roles?
3. What are the possible solutions to the challenges posed by these differences mentioned in the first two questions?