Lesson 1, Topic 1
In Progress

Market Targeting

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Target Marketing involves breaking a market into segments and then concentrating your marketing efforts on one or a few key segments consisting of the customers whose needs anddesires most closely match your product or service offerings. It can be the key to attracting new business, increasing your sales, and making your business a success.

The beauty of target marketing is that by aiming your marketing efforts at specific groups of consumers it makes the promotion, pricing, and distribution of your products and/or services easier and more cost-effective. It provides a focus to all of your marketing activities. So, if, for instance, a catering business offers catering services in the client’s home, instead of advertising with a newspaper insert that goes out to everyone, the business could target the market with a direct mail campaign, a flyer delivery that went only to residents in a particular area, or a Facebook ad aimed at customers within a specific geographic area.