Lesson 1, Topic 1
In Progress

Case Study

Lakshmi Datti April 24, 2022

Businesses tapping into the social platforms

1. Evaluate the management, organization, and technical factors for employing social media technology to engage with customers.

2. Discuss the impact of advertising, brand building,

market research, and customer service on social platforms.

3. Cite an example of a business decision that was enabled by utilizing social media to interact with customers.

4. Do you think all businesses should utilize social platforms for customer services and marketing functions? What are your thoughts on this?