Lesson 1, Topic 1
In Progress


Lakshmi Datti April 24, 2022

1. Discuss the terms and functions of ubiquity, universal standards, and information richness and how they make the e-commerce experience and approaches different from traditional retailing efforts.

2. Consider the case of information transparency brought by digital platforms and technologies. How is information asymmetry in favor of customers as opposed to suppliers?

3. Choose one business of your choice. Discuss how it can use the “wisdom of crowds” to its advantage.