Lesson 1, Topic 1
In Progress


Lakshmi Datti April 25, 2022
  1. According to Kotler, Kartajaya & Setiawan (2017), human centric marketing as still the still key to building brand attraction in the digital era. Analyze this statement using relevant examples.
  2. What is the content that you think will be valuable to your customers? How can marketers use content tell a story about your brand?