Lesson 1, Topic 1
In Progress

Tutorial

Lakshmi Datti April 25, 2022
  1. New technologies have encouraged companies to move from mass communication to more targeted, two-way communications. What are the pros and cons of online marketing and review the different categories of social media platforms.
  2. Word of mouth (WOM) is a powerful marketing tool. How do companies measure the effectiveness of the word of mouth marketing?