Lesson 1, Topic 1
In Progress

Learning Outcome

Ms Nurul Akmar Asmi October 28, 2021

By the end of this topic, you should be able to:

  • Critically evaluate the key analytical frameworks and tools used in marketing
  • Apply key marketing theories, frameworks and tools to solve Marketing problems.
  • Utilize information of a firm’s external and internal marketing environment to identify and prioritize appropriate marketing strategies.
  • Exercise critical judgement through engagement and reflection with existing marketing literature and new developments in the marketing environment.
  • Critically evaluate the marketing function and the role it plays in achieving organizational success both in commercial and non-commercial settings.