Lesson 1, Topic 1
In Progress


Lakshmi Datti December 23, 2021

Every firm must organize and distribute a continuous flow of information to its marketing managers. A marketing information system (MIS) consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision-makers. It relies on internal company records, marketing intelligence activities, and marketing research.