Lesson 1, Topic 1
In Progress

From Marketing Plan to Marketing Actions

Lakshmi Datti December 23, 2021

Marketers start planning well in advance of the implementation date to allow time for marketing research, analysis, management review, and coordination between departments. As each action program begins, they monitor ongoing results, investigate any deviation from plans, and take corrective steps as needed. Some prepare contingency plans; marketers must be ready to update and adapt marketing plans at any time.