Lesson 1, Topic 1
In Progress

Essay Questions

Lakshmi Datti April 25, 2022
  1. In Marketing 3.0, Kotler, Kartajaya & Setiawan (2017), introduced the concept of human-centric marketing.  How different is this Marketing 3.0 compared to (Marketing 2.0) and product-centric marketing (Marketing 1.0).
  2. Provide examples of companies that are increasingly become human centric. Can content be used to accelerate this change? Discuss.