One of the classic debates in the popular press is whether all buzz or word of mouth (positive and negative) is good for a brand. Some feel that “any press is good press” and that as long as people are talking, that is a good thing. Others challenge that notion and say the content of the dialogue is what really matters. Discuss.
Pick one of your favorite brands and go to its Web site. How would you evaluate the Web site? How well does it score on the 7Cs of design elements: context, content, community, customization, communication, connection, and commerce?
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