Lesson 1, Topic 1
In Progress

Essay Questions

Lakshmi Datti April 25, 2022
  1. Should Marketers Test Advertising? Advertising creative believes ad pretesting inhibits their creative process and results in too much sameness in commercials. Marketers, on the other hand, believe it ensures the ad campaign will connect with consumers and be well received in the marketplace.
  2. What are some of your favorite TV ads? Why? How effective are the message and creative strategies? How are they creating consumer preference and loyalty and building brand equity?