Lesson 1, Topic 1
In Progress

Essay Questions

Lakshmi Datti April 25, 2022
  1. Some service marketers maintain that service marketing is fundamentally different from product marketing and relies on different skills. Some traditional product marketers disagree, saying, “Good marketing is good marketing.” Do you agree on this statemement?
  2. Colleges, universities, and other educational institutions can be classified as service organizations. How can you apply the marketing principles developed in this chapter to your institution? Do you have any advice for how it could become a better service marketer?