Lesson 1, Topic 1
In Progress

Case Study

Lakshmi Datti April 25, 2022

Kotler, P. and Keller, K. (2016), Marketing Management 15th Ed. Pearson (Page 379).

Consider the article on Omni-channel retailing: creating a seamless shopping experience. You are required to provide a SWOT analysis of a retailer of your choice.