Lesson 1, Topic 1
In Progress

Case Study

Lakshmi Datti April 25, 2022

Consider Facebook and its business case. You are required to review the initial establishment of Facebook and the transformation this social networking site.

1.   Why is Facebook unique in the world of personal marketing? What are Facebook’s greatest strengths?

2. What does a company gain by having a Facebook page or advertising through Facebook? What would you think if a brand or company were not on Facebook?