Lesson 1, Topic 1
In Progress

Case Study

Lakshmi Datti April 25, 2022


Consider Evian and its business case. You are required to review the success of Evian’s marketing strategy.

1.   Evian is a global mineral water brand that is sold to millions of people across the world. Analyze the reasons for its success.

2.  Can any other mineral water brand ever take over Evian’s market share?