Case study 1:Zara
Consider Zara and its business case. You are required to review the retailing strategies of Zara.
- Would Zara’s model work for other retailers? Why or why not?
- What can Zara do to ensure successful growth around the world while maintaining the same level of speed and instant fashion?
Case study 2:Amazon.com
Consider Amazon and its business case. Discuss how the company revolutionize the retailing industry.
1. Why has Amazon succeeded online when so many other companies have failed?
2. What is next for Amazon? Where else can it grow?