Lesson 1, Topic 1
In Progress
Case Study
More than 1,000 customers reported dropping Progressive, and many more said they would not do business with the company since the company. As a senior management consultant, you have been asked by Progressive Insurance to analyze the new consumer capabilities so that the company can reach their customers effectively. Prepare a report that addresses these questions:
- Summaries some of the new consumer capabilities
- Suggest some new set of capabilities to help the company to cope and respond to the changes in consumer capabilities.