Lesson 1, Topic 1
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9.5 Innovation Types


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There are many types of innovations. “Organizing innovation into types makes it is easier to understand how you can use multiple types of innovation simultaneously. The fundamental innovation types include products, customer experiences, solutions, systems, processes, and business and managerial models” (Matthews & Brueggemann, 2015, p. 37). Matthews and Brueggemann (2015) combined the innovation degrees with the innovation types to develop The Innovation Matrix.