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Week 4: International and Multi-Business Firms Copy


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Nik Shazana November 1, 2022

Introduction

International business refers to the trade of goods, services, technology, capital and/or knowledge across national borders and at a global or transnational scale. It involves cross-border transactions of goods and services between two or more countries. International business is also known as globalization while the multi-business company, understood as a group of businesses managed jointly, is the result of the growth of a company from the creation or acquisition of other businesses. The formation and management of this set of businesses is the focus of the study of strategy at the corporate level.