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Topic 9: Designing Integrated Marketing Communications and Mass Communication


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UoC December 25, 2021

Overview

Topic 9 discusses about designing integrated marketing communications and mass communication. Marketing communications are how firms takes the effort to inform, persuade, and remind consumers, directly or indirectly regarding the products and brands they sell.  In brief, they signify the voice of the company and its brands; with their help, firms can establish a dialogue and build relationships with consumers.

Learning Outcomes

By the end of this topic, you should be able to:

  • Understnad the role of marketing communications, and
  • Explain the steps required in developing an advertising programs