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Topic 13: Omni Channel Marketing and Engagement Marketing

Lakshmi Datti April 25, 2022


Topic 13 discusses about Omni channel marketing and engagement marketing. Let us see a scenario here where a customer’s sees a product from TV ads and then visits a nearby store to try to experience the product. After examining the product as well as other rival products and consulting with a store attendant, the customer finally chooses that the product is the best. The customer then searches for the same product online and buys it there for a better price.

Learning Outcomes

By the end of this topic, you should be able to:

  • Explain the rise of Omni channel Marketing.
  • List the steps of Omni channel Marketing
  • Explain the focus on mobile commerce in the “Now” economy