Presentation & Guidelines
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Guidelines for Presentations
The article “The Four Things a Service Business Must Get Right” could be helpful as you are working on your presentations.
Identify Compelling Market Pains. It is often helpful to illustrate a customer pain with an anecdote or a customer saying something rather than reams of data. Try to make it compelling.
Explore Possible Solutions
New products or services
Ways to enhance performance for a current business at AirAsia
Pick one solution that you would like to present (you should not talk about the solutions you did not pick)
If suggesting a new product or service, you should consider:
Market Characteristics
- Favorable Regulatory & Societal/Demographic Trends; Attractive Market
- Clear Customer Need & Customer Able and Willing to Pay. Do you have a “funding model?”
Industry Characteristics
- Favorable Competitive Dynamics. Recall that even an excellent performer like Danaher looks for industries with suitable characteristics and avoids excellent operators like Toyota and Microsoft
- Available Suppliers & Partners
Capabilities
- Access to Capabilities and Capacity to Execute; Able to Become Best-in- Class
- Ability to Implement
- Be realistic about your organization’s capabilities.
Financial Model
- What is the financial model? What are your growth plans?
Team and Employee Management System
- Team has Access to the Experience & Expertise Needed
- Level of Passion & Commitment
- Do you have the right people? The right training? The right rewards and motivation?
Customer Management System
- Can you attract and retain the right set of customers?
If you are choosing to improve a part of your business, you should consider:
- Describe the specific improvement opportunity. What metrics can you use to illustrate the improvement opportunity (i.e., “the problem”) and track your progress during this project?
- What is the root cause of this problem? How do you plan to address the root cause?
- Describe your proposed solution as vividly as possible
- You might want to review the “Policy Deployment” framework in the Danaher case to see how you can create a plan for addressing the problem.
*Pick a target 12-24 months out.* Convert to monthly targets*How will you track progress and take corrective action?
- Do you have the resources (people, technology, etc.) to implement your changes? How do you plan to get the necessary resources?
- Team and Employee Management System
*Team has Access to the Experience & Expertise Needed*Level of Passion & Commitment*Do you have the right people? The right training? The right rewards and motivation?*How will your proposal affect employees?
- Customer Management System
*Can you attract and retain the right set of customers?*How will your proposed change affect customers?