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First Element: A Focus on Customer Service


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The first critical element of customer service is a customer service focus. Improving customer service begins with proclaiming that customer service is a priority.

It is necessary to understand important concepts about customer service before we can do a really good job of providing it.

Three beliefs about customer service:

  1. Service is a philosophy—not a department, a program, or a policy.
  2. Service means meeting, not necessarily exceeding, customer expectations.
  3. Service is not always natural, automatic, or coincidental.

What do you believe each of the phrases mean? What do they mean for you in your role?

Video Source: CNN