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  • Ishwinder Singh

    Member
    January 30, 2022 at 8:07 pm

    A macro environment refers to the set of conditions that exist in the economy as a whole, rather than in a particular sector or region. In general, the macro environment includes trends in the gross domestic product (GDP), inflation, employment, spending, and monetary and fiscal policy. The macro-environment is closely linked to the general business cycle as opposed to the performance of an individual business sector.

    Analyzing the macro environment is an important part of strategic management. Business analysts often conduct a PEST (political, economic, socio-cultural, and technological) analysis to identify macro-economic factors that currently affect or in the future may affect business. Some of the key factors composing the macro environment include the following

    Macroeconomic factors are the broad indicators of financial growth or decline that affect an economy. A macroeconomic factor is a geopolitical, environmental or economic event that can impact the monetary stability related to the whole economy of a country or region instead of a specific part of the population.

    A macroeconomic factor may be considered positive, negative or neutral based on the way it affects the economy. A natural disaster can negatively impact the production and sale of goods while higher production rates due to a demand for more goods are considered positive macroeconomic factors.

    Macroeconomic factors are studied by economists, financial analysts and other professionals who help report on the financial health of a country. These factors also aid policymakers and economic advisors who work with governments, businesses and international markets.

    Interest rates

    The value of a nation’s currency greatly affects the health of its economy. Interest rates reflect the amount of return earned by investing money within a country’s financial system. Higher interest rates indicate a higher value for the currency of a national economy.

    Inflation

    Inflation describes an increase in the average cost of goods or services over a period of time. Inflation that occurs rapidly is a measure of economic instability or downturn while steady inflation is usually predicted as a normal economic factor.

    Fiscal policy

    Monetary policy is shaped by large financial institutions in both the public and private sectors. Large banks and government agencies make decisions that impact interest rates, inflation and federal budgets. This guides the flow of money in circulation within an economy.

    Gross domestic product (GDP)

    Gross domestic product describes the overall economic value of the goods and services produced by a country. GDP is also a measure of spending by a government and its citizens along with the financial impact of trade and investments within a nation. GDP is usually calculated annually.