Home | Forums MBA Marketing Management in the Digital Age Reply To: MBA Marketing Management in the Digital Age

  • Rahimah Maisarah Mat Sidik

    Member
    December 26, 2021 at 11:56 pm

    The brand that I felt successful speak to me is Xioami. This brand has produced smartphone that comparable to Samsung with the cheaper price. I have research that the latest smartphone that both company produce have similar specification but Xiaomi sell it more cheaper. I believe, Samsung markup the price due to their established brand where Xiaomi we still consider as new brand because not many user are using their product.