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  • Rahimah Maisarah Mat Sidik

    December 26, 2021 at 10:56 pm

    Mass marketing objective is selling something to as many people as possible. I believe the mass marketing still not dead as at the rural area or for the old generation they tend to hear or see the advertisement that was broadcast in radio or TV and billboard as well as the printed in newspaper or magazine. In this digital era, the business owner should applied both mass marketing method and digital marketing for the advertising. However, since the cost of mass marketing is higher the business owner nowadays tend to used the Internet marketing instead.