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  • Arivalagan Mathyvanan

    December 26, 2021 at 10:52 pm

    Q:What are some of your favorite TV ads? Why? How effective are the message and creative strategies? How are they building brand equity?

    Advertising is any rewards in the form of non-personal presentation and promotion of ideas, goods or services by a well-known sponsor. Advertising also provides factual information with regard to the services provided and educates consumers on product features and capabilities.

    One of my most memorable/favorite TV ads was the traditional “wayang kulit”,an unique take on a Malaysian commercial by combining their brand with the traditional “wayang kulit” aspect.
    Everyone remembers the intense coughing that happens in the beginning along which did well with promoting their cough medicine. At least, my parents fell for this advertisement and always made sure to stock up on this medicine.

    My next favorite TV advertisement was the iconic Maggi advertisement & Apollo advertisement during my young days. These two advertisement were able to tell a story and I have to admit, I have forced my parents to equip our kitchen with these items on every time they purchase groceries, in addition to that we will the urge to eat every time this advertisement was played those days. Till date, I am still using buying these brands and this has been move down to generations as my son is eating this “Apollo”. Indeed building the positioning for their brand.