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  • Yee Mei, Rachel Chan

    Member
    December 26, 2021 at 10:46 pm

    This remind me of Milo ads on TV. I used to watch them since young. Mostly the advertisement surrounding sports. Yes, effective because Milo is my favorite drink from last time till now, providing energy that we need and we can become like sportsman or sportswoman in the advertisement. Milo has very strong brand equity in Malaysia as it has been established since 1950s. They create brand equity thru its products by making them memorable, easily recognizable and high quality and reliability.

    I still recalled memories of milo van or lorry to my school last time. The milo is different compared to the one we drink at home. Nowadays, when I saw milo van or lorry at events, I will surely buy. Missing the old days.