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  • Raj Anand A/L Gobi

    Member
    December 26, 2021 at 4:24 pm

    My favourite TV add would be Wonda coffee adds on Astro during pre and post match analysis of the English Premier League football games with the tag line “catch the action all night long with WONDA Booster”. Positive feelings could include warmth, fun, excitement, security, social approval and self-respect. This add would run multiple times during the matches which eventually at a point creates an interest for us to try Wonda coffee at least once. The quote from the add which tells “cheer on for your favourite teams and unleash the avid fan within with your favourite WONDA Booster now” relates pretty much towards us whom will be watching and cheering for our favourite team. Any ardent Malaysian EPL match viewers surely will be familiar with this add. This add helps Wonda coffee to build their brand equity by creating positive experiences out of these adds that entice consumers to continue purchasing from them over competitors who make similar products. This is ideally tuning customers subconscious mind to purchase their product. Basically, Wonda coffee adds make sure customers recognize your brand and see it in the way you intend.