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  • Kubendren Kathiravaloo

    Member
    December 26, 2021 at 3:19 am

    All the brand has it’s differentiation based on the price and latest model because it created value, helps in defending prices, helps in non-price competition, creates brand loyalty and creates a perception of no close substitutes. Example of brands in electronic that is excel in differentiation are Panasonic, Hitachi, Samsung, Apple and others.