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  • Nur Aina Azizan

    Member
    December 17, 2021 at 3:44 pm

    I love Petronas tv commercial advertisement. The content contains a local touch which will make their customer close to their brands. This company also target all Malaysian which is rich with celebrations like Hari Raya, Deepavali and Chinese New Year. The message on every each of their advertisement is clear and they offered tagline to be remember to. In the tv advertisement PETRONAS only focus on positive value / message instead of direct selling their product. With this strategy, they successfully to tackle customer feelings/awareness. This indirectly build a trust with customer.
    Brand equity of Petronas product has positive relationships with the variables such as brand loyalty, brand trust and also brand association.

    Here are some of the link for Petronas Ads. I believe most of you have watch it before :

    https://www.youtube.com/watch?v=djl1cIxzacc