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  • Jessy Ng

    Member
    December 13, 2021 at 11:23 pm

    I’ve not done any research on DYSON products, but as a consumer, DYSON feels like the STARBUCKS in the good old days. There may be many other similar products in the market with the same quality and technology, but sold with lower prices. DYSON managed to differentiate itself in the market as premium through the marketing strategy. How many consumers buy DYSON for the features and technology, and how many buys it for the branding? Regardless, that’s successful marketing. 🤩