- MemberNovember 15, 2021 at 9:19 am
Mass marketing is more aim to the large portion of the market especially with those for habitual buying behavior. For example, the Telco company provided the service to majority for the markets. With mass marketing, it can be more cost-efficiencies when come to advertising on the large scare for their business strategy. However, in the modern competitive world, the company also need to improve in order to under what consumers want. They need to innovate constantly and invest in the reliable strategy for the company. Be transparent know their consumer better.