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  • Ms Nurul Akmar Asmi

    Member
    November 11, 2021 at 11:14 pm

    Discussion Forum: Week 5*

    Chapter 7

    With marketers increasingly adopting more and more refined market segmentation schemes – fuelled by the Internet (digital marketing) and other customization efforts – some critics claim that mass marketing is dead. Others counter that there will always be room for large brands that employ marketing programs targeting the mass market. Discuss.