- MemberNovember 11, 2021 at 3:38 pm
What brands and products do you feel successfully “speak to you” and effectively target your age group? Why? Which ones do not? What could they do better?
The brand which speaks successfully to me is “Nike”
Always Challenge and Lead through Creativity At Nike, we see the world a little differently and throughout our history have made our mark when we’ve had the courage to challenge convention.
This mission drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.
Nike is dedicated to providing each and every athlete – from professional athletes to recreational runners to kids on the playground – with the opportunity, the products, and the inspiration to achieve what they are capable of.
Everyone has the potential to do great things. As a brand, Nike has the unique opportunity to help consumers, athletes and artists, partners and employees fulfil their true potential and reach heights they may have thought un-reachable.
Nike Values which target all the age groups to bring inspiration and innovation.
Do the right thing
Be on the offense always
Create the future of sport
Win as a team.
Good! How about their target market based on age group? are there any differences in the smartwatches to suit different age segments?
Nike’s target market includes a demographic of those aged 11-45 but put a greater emphasis on teens to cultivate long-term customers. Their psychographic segment includes active, fashionable individuals that consider physical activity as part of their lifestyle.
Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.
Nike target customers based on. lifestyle, personality, activities and interests. Specifically, Nike aims to active. individuals who take pleasure in sports, gym regularly, are athletes and. passionate with sports, which tend to be part of their life.
Nike has focused its marketing efforts on the digital space in recent years. The company went high-tech with its push into digital sports and e-commerce. The company introduced the Nike+ running sensor in collaboration with Apple (AAPL).
Nike marketing campaigns trade heavily on authenticity. They usually feature real athletes rather than actors and set out to tell their stories in a way that inspires other ordinary people to find success through sports. What really makes these ads stand out, though, is that they go beyond the sports themselves.
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