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  • Nur Aina Azizan

    November 8, 2021 at 9:48 pm

    Pandemic has disrupted nearly routine in a day-to-day life . This might be one of good example that I can give especially to study on customer behaviour. Covid-19 crisis has caused the change of consumer behavior. Based on the article which has explained that macroeconomics is concentrating on the behavior as whole and microeconomics analysing the behavior.
    One of the example is, during this pandemic digital commerce is a need for consumer. They have migrate online for grocery shopping. This crisis has change the consumer behavior. And also a new virtual workforce also give a big impact since the purchasing power is lesser. During this pandemic, with government intervention they are helping seller by providing an aid for example GKP , Penjana (income support package) . This aid is actually help seller to maintain their price and also maintain their stock. On consumer side, they actually able to buy the goods at the same price. This price control will benefit both party for producer and consumer. By this price control and crisis, it will help seller to set their business strategies based on customer demand .