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  • Yaamini Renganathan

    Member
    November 2, 2021 at 7:25 pm

    What brands and products do you feel successfully “speak to you” and effectively target your age group?

    Coach is the brand “speak to me”. Coach, known for its contemporary handbags and accessories, is now setting its sights on becoming a lifestyle brand. Specifically, Coach aspires to be “the first New York-based house of modern luxury lifestyle brands, defined by authentic, distinctive products and fashion innovation.”

    Coach’s primary target market is men and women aged between 20s- 40s who possess mid to high levels of disposable income, seeking distinctive, easily recognizable, accessible luxury products that are relevant, well made, and provide excellent value.

    Coach has presented itself as an affordable luxury brand and hence has adopted a mid-premium pricing strategy. Its product prices are reasonable and affordable compared to similar product prices. (Prada, Channel, Louis Vuitton)