Reply To: MBA Marketing Management in the Digital Age

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Since smart watches have various features for different needs, the popularity are growing from fashion to health concern users it may attracts age groups range from 19 to 54 and the age group could extend coming years. But an average between 25 to 34 age group of consumers are most interested to buy the smart watches[1]. Example, phone call features, social media communication even may attracts younger generation while health related features like ECG, heart rate monitoring may attracts mid age and older age users.

[1] https://www.businessofapps.com/news/people-aged-between-25-and-34-shown-to-be-most-likely-to-buy-a-smartwatch-in-the-next-6-months/

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