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  • Ananthan Balakrishnan

    November 1, 2021 at 2:54 am

    What brands and products do you feel successfully “speak to you” and effectively target your age group?

    Fossil is the brand that speaks to me. Fossil target aged group from 18 to 40. The brand established as one of the best in the market with affordable prices for middle-class people who like to wear branded watches. The classic styles and well-made mechanics of the product make the brand successful with many repeated customers over the years. Warranty and after-sales service are also one of the reason why I like this brand. Fossil follows a diversified distribution network. Department stores, specialty retail locations, watch and jewellery stores, retail and mass-market stores, e-commerce platforms example Lazada/Shopee, and fossil website – their watches are available through a wide range of networks.

    Which ones do not?

    Titan is not able to attract youth and young adults because of their design or they do not focus on this target group.

    What could they do better?

    By doing research they can understand customer expectations. Survey is one of the best way to find the failure and to perform improvisation in terms of design, price, quality and services.