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  • Bachevinder Singh A/L Param Singh @ Bob

    October 28, 2021 at 7:50 pm

    Yes agree with this as well.

    The youth and teenagers prefer trendy and fashionable product, products that provide advanced technology example brands such as Apple, Zara, Puma , Adidas, Fossil, Harley Davidson etc. are able to attract the youth as they provide trendy good, which are produced keeping in mind the needs of target group at the same time these brands use advertisement which are capable of making right appeal to the audience.

    While on the other hand brands such as Johnson & Johnson, Bata, Boon Siew Honda etc. are not able to attract youth because they either do not produce goods for this target group or they are not able to make successful brand image for this target group. This product also are all those old days which is being used by our grandparents which maybe they would prefer more compare to the youth and teenagers.

    Moreover, marketing strategies also play an important role as we all aware, those trendy and fashionable products did their marketing very well as compared to those products in the old days. Example, youth and teenagers prefer to purchase Nike, Adidas sports shoes as compared to Bata mainly due to the brands. Those trendy products also usually come out with new and latest product as compared to those old brands they only keep with the same products without any makeover to the old products.