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  • Bachevinder Singh A/L Param Singh @ Bob

    Member
    October 28, 2021 at 7:30 pm

    Starbucks

    Strategically placed in areas where students are likely to visit (example: Universities, town centres, cafes) arranged and furnished to encourage social interaction (comfortable couches, etc), variations of coffee and other beverages provides consumer choice and helps create youth individuality in choice of drink. Students defeniately prefer to dine in with colleagues especially on a group discussion as they has all the facilities (including wifi). Will all the hospitality provided, this will ensure that all the youths prefer to dine in more longer as they feel comfortable. The way they promote their coffee and drinks also sometimes attract people (example: Buy 1 Free 1, Black Friday Night whereby all coffee capped at RM 1.00 for certain hours). This indirectly will ensure their revenue to increase due to good marketing strategies.

    https://investor.starbucks.com/press-releases/financial-releases/press-release-details/2021/Starbucks-Reports-Record-Q3-Fiscal-2021-Results/default.aspx