Home | Forums MBA Marketing Management in the Digital Age Reply To: MBA Marketing Management in the Digital Age

  • Raj Anand A/L Gobi

    October 28, 2021 at 5:50 pm

    Different target group have different needs. I’m in my late 20’s and prefer trendy, viral and fashionable product. Brands for example such as Apple, Adidas, Nike, etc. They attract youth as they provide up to the minute trendy goods which are made especially for the needs of specific target group. Also these brands advertise their product to influence their audience to feel it is the right appeal for them. Brands for example such us Bata, Crocodile, Nokia, etc are not able to cover the youth market maybe because they do not really focus on youth target group or failed to make successful appeal for these target group.