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  • MBA Business Research Methods Discussion Forum

  • Asia Metropolitan University

    Member
    October 23, 2021 at 1:26 am

    Students, you are required to use this forum to discuss the programme. Feel free to raise your questions, thoughts and comment on your classmate posts

  • Hari

    Member
    October 23, 2021 at 7:25 pm

    What do you mean by research? Explain its significance in modern times.

    • Lee Boon Seong

      Member
      October 23, 2021 at 7:53 pm

      Research is a detail study or also a result based on search of knowledge.

    • Leonard Robinson Chin

      Member
      October 23, 2021 at 8:11 pm

      Research is the usage of scientific methods to further understand situations that are happening in the world today. Outcomes of research will enable us to justify and quantify action to be taken to improve the situation.

      • Qairul Muzzammil Kamaruzaman

        Member
        October 23, 2021 at 8:20 pm

        To add to Boon Seong and Leonard’s input, research will start with a question to be investigated, starting with hypothesis, data gathering and analysis. These scientific methodologies is crucial to confirm whether hypothesis is correct or not, and the data gathered is without bias.

        • Bachevinder Singh A/L Param Singh @ Bob

          Member
          October 23, 2021 at 8:29 pm

          To add, we conduct the research and to test whether the hypothesis are correct or not. Same like our science subject during school, we have inference and hypothesis and we conduct the experiment to test whether the inference and hypothesis are correct or not.

        • Mohamad Yusri Bin Saidin

          Member
          October 28, 2021 at 5:55 pm

          Agree. Started with choosing a topic that we wanted to deep dive (can be simple daily needs, till the complex study topics), identify what is important to know and ask the right questions. Then decide what sort of evidence that can support the finding, and sometimes may need to consider the counter-evidence to try disprove the initial hypothesis. Lastly, choosing appropriate scientific techniques to investigate systematically.

          Especially in the modern times of information and digital age with variety options been offered in the market, research will help the business to identify the most practical and the best decision, based on the research finding and analysis.

    • Jessy Ng

      Member
      October 23, 2021 at 8:25 pm

      Research is the creation and the justification process of new facts/knowledge. It can also mean using existing knowledge in a new way to generate new concepts and outcomes. The latter is widely known to be used now to improve services and our everyday life, and for future generations.

      • Pub Hon Low

        Member
        December 4, 2021 at 9:28 am

        It will also help us to taking the important decisions and to solving different problems in a better way.

    • Pavala Malar Nadan A/L Mariappan .

      Member
      October 23, 2021 at 9:22 pm

      Research refers to set of interrelated activities that people undertake in order to find for knowledge in a scientific and systematic way. It is a systematized effort to move from unknown to known. The outcome from research will facilitate decision makers to take decision in an optimum manner.

      In modern times, research will aid business to stay ahead of their competitors and invest on products that are relevant to consumers.

    • Ida Farisha Binti Meor Alim Shah Shah

      Member
      October 23, 2021 at 10:22 pm

      Research is a careful and detailed study into a specific problem, concern, area or issue using the scientific method. Doing research is important and still relevant during this modern age is because research can find answers to things that are unknown, filling gaps in knowledge, has the ability to change the status quo or just simply to find ways to optimize the status quo.

    • [email protected]

      Member
      October 27, 2021 at 10:59 pm

      Research is a study about something through a series of processes and investigative steps and analysis. It is done to meet a purpose or address queries and curiosities, find conclusions, establish facts or best practices, create and test new concepts and even find the best way of doing something.

      The significance of research in modern times is plenty, including the creation of new things and technology which eases everyday life, producing new opportunities for subject exploration, which directly or indirectly creates new knowledge and advances existing knowledge. Also, the outcomes of research can be beneficial to a specific group of people or in larger organizations and communities. It can also help organizations to not be left behind.

    • Stefanie Ng

      Member
      October 28, 2021 at 4:19 pm

      Research can be used to understand a certain subject in greater depth, stemming from a problem or curiosity which can lead us to finding some facts, solutions and answers to it.
      In modern times, it becomes more significant due to the modern age of technology where any information can be researched via a few clicks. Hence those without this skill would be very much left behind in the modern arena.

      Stefanie Ng

      • This reply was modified 1 month, 1 week ago by  Stefanie Ng.
      • Lik Wai Toh

        Member
        November 30, 2021 at 8:15 pm

        To add my opinion on the research.

        The research consists of a person or a group of people who want to analyse or study the issue or subject and arrive at the study’s findings. Based on the research finding, researchers can continue to expand the future scope so that more analysis and more range of conclusions can be achieved.

    • Nur Aina Azizan

      Member
      October 28, 2021 at 4:25 pm

      Research is finding details whereby you can use any method to search/study and go in depth to get relevant info. In other words, it is an extended analysis on that topic or issue. And we need to get the prove that central argument with some reading. It will take longer time to complete the research and there are a few method can be perform such as : Questionaaires, Interview, Survey , Case Study , Observation .

    • Darmathan Francis Xavier

      Member
      October 28, 2021 at 4:34 pm

      All progress is born of inquiry. Doubt is often better than overconfidence, for it leads to inquiry, and inquiry leads to invention is a famous Hudson Maxim in context of which the significance of research can well be understood. Increased amounts of research make progress possible. Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization.

      Research has its special significance in solving various operational and planning problems of business and industry. Operations research and market research, along with motivational research,are considered crucial and their results assist, in more than one way, in taking business decisions.

    • Pub Hon Low

      Member
      October 28, 2021 at 8:01 pm

      Research is a process of getting the information and studying the knowledges in order to achieve the purpose/outcome which beneficial to the organization. In modern time, the business market changing rapidly. Research can help us to determine the opportunities for a business in a more scientific way; by gathering the relevant information on the market. With a good research, it will help us to taking the important decisions and to solving different problems in a better way.

    • Arivalagan Mathyvanan

      Member
      October 28, 2021 at 11:52 pm

      What do you mean by research? Explain its significance in modern times.

      Research as per my understanding would be a tool for building knowledge and facilitating continuous learning and it is the best way to learn and understand an issue and create awareness on the effects of the issue.
      In this modern era, research helps us in bringing the truth and lies out of a topic and creates many opportunities. It leads on targeting certain part of business or information and breaks that down into many other ventures of the business or information and in return solving various problems and easing us to better future ahead.

      –Ariva

    • [email protected]

      Member
      October 29, 2021 at 12:51 am

      Research is about finding the facts through diligent investigation using the systematic and scientific method in order to ascertain something. Research also promotes the development of critical thinking as it’s a part and parcel of human knowledge, kind of art as well as investigation science to solve immediate problems of human relations and also different business and government issues.

      Business

      The research result will be used for business decision. Research play a role to the business field and economy as whole. It helps to understand the customers’ need ,to meet potential investors and so on through research process. For instance as below (just mention few niche of business) :

      Healthcare – Research is crucial to finding possible cure for diseases as well as preventive actions for that particular diseases, like current worldwide outbreak, Covid-19.

      Creative Industry (like films/drama/broadcasting companies)- They do research and study to create realistic stories based on real-life events and problems. A scriptwriters or content producers realise how vital research is in validate/ justify the context of the stories, which trying to entertain and educate the audience.

      Consumer goods – For industries like agriculture, F&B, manufacturing, communication and technology, semiconductors etc invest in R&D in order to improve their products/services/design etc just mean to have competitive advantage as well as to measure and grab opportunities.

      Social problem

      Futhermore, other than conducting science experiments, research can be acquired through reading book/ articles, watching shows, listening to talk and interacting with other people which research helps to understand people besides insights obtained via research process like through data collection, analysis and other approaches. For instance, psychologist carry out the research through interview/ survey about sleeping behaviour among working adults. The findings is to show how vital sleep is to healthy brain function.


      Government

      In addition, The research is integral part to understand current issues and increase public awareness. It is imperative to set benchmarking tool for companies, investors,policy makers or other stakeholders. For instance, to discover fake news, government has imposed fine for those who spread fake news. On top of that, there is also a campaign with hashtag ‘tak pasti, jangan kongsi’ to remind society on how important to check/ verify the reliability of the source and legitimacy of the media before post it up on social media or share it to others as the truth is vital to the process of research.

      In a nutshell, research enables one to understand the new developments in certain field in a better way, equips one with knowledge and keep the mind active.

    • Saiful Bahtiar Mat

      Member
      October 30, 2021 at 9:57 am

      In my opinion, research is the activity that we perform in order for us to gain insight about the subject, the topic or the issue that we are interested in (either work related, hobby, out of curiousity etc).

      From the research that we conducted, we gather necessary data for us to digest and further use them to generate valuable discussion. The data from our reseach could be scientific data or historical information. For example, if we are doing a meta analysis on a specific disease such as Coronavirus disease, we would require multiple scientific studies/ journals etc. However, if we are doing a research on public figures such as Ungku Aziz, we will encounter resources such as bibliographies.

      Research is very significant in this modern era because we want to eliminate false information, wrong data, biased research and incorrect sources especially we are overwhelmed with lots of information in the internet. False information will lead to bad assumptions, create panic and fear mongering, as well as create bad reputations not only to the informant but also to the organisation.

    • Hareeraja Thechina Murthy

      Member
      October 30, 2021 at 3:32 pm

      Research is often related to scientific invention or discovery. However, research is applicable all industries and our daily life. Even in our daily life, we are keen to know about something or learn about something around us. We often ask question such as “Why”, “What”, “How” and “When” within ourselves. That lead to many questions and the process of finding the answers are called as research too.
      In business, research is to gather, analyse, understand the market, products, customers, services, competitors, market pain, human capital and development is necessary for a successful business planning. Research in business identify the problem areas, provide vital data from the research for decision making. Proper research minimizes the business risk and able to make well informed business decision.

    • Lai Foong Sern

      Member
      October 30, 2021 at 5:12 pm

      According to online Oxford Learner’s Dictionaries, research is defined as a careful study of a subject, especially in order to discover new facts or information about it. In my opinion, research is a process where thorough studies and analysis will be done to gather as much evidence as possible to make sure the results are valid in order to develop a theory (known as qualitative research) or verify the theory (known as quantitative research).

      Research has many significances in modern times. From an organization perspective in various industries, research can help organization to better understand the market and hence come out with new strategy to facilitate organization development. Besides, research can also help organization to better understand the issues it is facing then find out the best solution to break its bottleneck. Not only important for organization, but research is also important for everyone in this modern times. A person can do research to come out with new ideas or to solve issues in daily life.

      • Lai Foong Sern

        Member
        October 30, 2021 at 5:16 pm

        Sorry dr hari, i posted with wrong email and cant delete it, please find below my AMU details:

        [email protected] – Lai Foong Sern

    • Nurul Ajlaa Ridzuan

      Member
      October 30, 2021 at 6:34 pm

      Research in its common term is the act of studying a matter or a subject in detailed. Commonly used to explore and understanding a new subject or to discover a new information on existing knowledge we had, research can be defined as a careful examination or investigation on a particular concern, subject or matter that requires in depth systematic or proper scientific methods. This is specifically important to ensure the outcomes or knowledge earned are accurate and reliable.

      In modern times, despite all the discoveries, technology and advanced knowledge public had acquired, continuous and critical research is in fact much more needed and significant compared to the past. It is also a definite requirement for all individuals to apply intellectual while researching given that there are too many resources accessible which may or may not provide reliable or accurate facts and information. Google Search platform for example, is the favorite tool of almost everyone to perceive their research in almost every subject or matter from smallest to the biggest concern anyone could have. However, without proper knowledge to apply the tool, one could be led to wrong or inaccurate facts that may cause serious issue if one to blindly accept the fact. Hence as act of researching are nowadays significant to almost every individual rather than only highly focused by scholars in the past, I believe that knowledge on the proper research methods should be disseminate to public and not limited to educational or skilled industry only.

    • Chandrasegaran Theetunni

      Member
      October 31, 2021 at 5:52 pm

      Research is a methodological approach or systematic investigation as well as the study of sources or material or things so that the facts can be established or the conclusion can drawn. Research will result in new understanding, contribute knowledge or result in significant contribution to knowledge.

      In Modern times, the role of research in several fields of applied economics, whether related to business or to the economy as a whole, has greatly increased in modern times. The increasingly complex nature of business and government has focused attention on the use of research in solving operational problems. Research, as an aid to economic policy, has gained added importance, both for government and business.

    • Kubendren Kathiravaloo

      Member
      November 8, 2021 at 12:32 pm

      Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization. The role of research in several fields of applied economics, whether related to business or to the economy as a whole, has greatly increased in modern times.Research is much concerned with proper fact finding, analysis and evaluation.

      Research is conducted to gain knowledge,Identify potential and new customers,understand existing customers,set pragmatic goals,develop productive market strategies,address business challenges,put together a business expansion plan and identify new business opportunities.

    • Shasha Kummar

      Member
      November 25, 2021 at 3:29 pm

      Research is a detailed study on a particular topic which consists of collection of data/documentation/information and also with detailed analysis and/or investigation.

    • Yee Mei, Rachel Chan

      Member
      December 2, 2021 at 2:19 pm

      Research is to do findings surrounding the specific topic, analyse, understand, answering questions related to the topics with the end result to create new knowledge of concepts, methodologies and understandings.

      Research is significance to explain why research is required , its contribution and how others will benefit. It is very significance in modern times, because without research human beings are not moving forward, become ignorant and unaware. So many discoveries have been discovered thru research and there are still many undiscover yet. With the internet, information flow faster and we human growth much faster compared to our grandfather’s time. Internet has become the most important source and tools for research. We can from the research , vaccine developed and mass production rollout to humans for Covid 19.

  • Anonymous

    Deleted User
    October 23, 2021 at 8:10 pm

    Dr. Hari. hopefully, you can share our planner at wassap group. TQ

  • [email protected]

    Member
    October 23, 2021 at 8:16 pm

    Research is a process of systematic inquiry that consolidates collection of data documentation of critical information and analysis and interpretation of that data/information in accordance with suitable scientific methodologies.

    • [email protected]

      Member
      October 23, 2021 at 8:32 pm

      Significance of research in modern time would be teaching someone to think scientifically and also making generalized conclusion based on a specific situation/scenario. Eg, Based on trend, survey and interaction.

  • Yaamini Renganathan

    Member
    October 23, 2021 at 8:21 pm

    Research is a systematic investigation to collect data for particular topic.

  • Yee Mei, Rachel Chan

    Member
    October 23, 2021 at 8:22 pm

    Research is the term used when anyone use to do detail finding on the unknown on certain topic into a report.

  • Bachevinder Singh A/L Param Singh @ Bob

    Member
    October 23, 2021 at 8:23 pm

    Research is defined as the creation of new knowledge and/or the use of existing knowledge in a new and creative way so as to generate new concepts, methodologies and understandings. This could include synthesis and analysis of previous research to the extent that it leads to new and creative outcomes. To make it short actually research is all about finding the truth through experiment or investigation using the scientific methods. Research is important in this modern times as it creates an inductive thinking and also promotes the development of logic thinking in the organizations.

  • [email protected]

    Member
    October 23, 2021 at 8:45 pm

    Research is gathering information and organized study of a specific issue or methodology. Producing contemporary ideas or enhancing existing knowledge in generating new concepts , methods and understandings.

  • [email protected]

    Member
    October 23, 2021 at 8:46 pm

    Research can be define as a detail exploration and analysis of a specific concerns or problems that brings conclusion from it.

  • [email protected]

    Member
    October 23, 2021 at 9:26 pm

    Research is the process/study of discovering new knowledge which involves collection, organisation & analysis of information to solve a particular concern/problem.

  • Anonymous

    Deleted User
    October 23, 2021 at 10:03 pm

    Research is a systematic approach to expressing the problem, formulating a hypothesis, collecting and analyzing the facts or data to reach a conclusion.

  • [email protected]

    Member
    October 23, 2021 at 10:23 pm

    Research is the systematic investigation of collecting data for certain issues or concerns and analyzing the findings using scientific methodology to generate accurate facts.

  • [email protected]

    Member
    October 24, 2021 at 12:09 am

    Research is a detailed study of a specific topic in order to discover (new) information or reach a (new) understanding. Research, in modern times, helps in the development of analytical thinking for solving various operational and management-related problems associated with business and industry.

  • [email protected]

    Member
    October 24, 2021 at 10:46 am

    By definition, the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.


    Research is good to prove certain theory & continue to develop knowledge of our field.

    Nowadays, the significances & importannt of research which related to economy & business have increased compare to the past.

    by Kenny Lim Yeat Fong

  • Subatra Krishnasamy

    Member
    October 25, 2021 at 12:21 am

    can be defined as ” critical enquiry in seeking facts ; diligent investigation of pertinent information on any specific topic” and it has its significance in solving various operational or planning problems in any given industry/business

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