COURSE LEARNING OUTCOME
- Interpret business research principles to produce clear research problems/questions and objectives
- Critically appraise extensive literature in the construction of conceptual framework
- Construct a research design specifying the research methods to be undertaken
Business research methods constitute one of the core courses in business studies for the primary reason that it furnishes the requisite knowledge, skills, and tools to address the requirement for information under conditions of uncertainty. This course is designed to introduce students to the research methods that can be used in most business research and other research related to the social phenomenon. The areas that will be covered include an introduction to the scientific method, research process, ethics in research, research design, measurement, sampling, data collection, analysis, interpretation, and report writing.
CREDIT HOUR: 4