Business Research Methods (AMU-MBAO6683 – 01 – June 2022) – eVarsity

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Programme Discussion

Online Classroom Session

Reading Materials

Week 1: Introduction To Research Methodology 4 Topics

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Research Process Overview

Type and research approaches

Week 2: Research Methodology 6 Topics

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The Language of Research

Propositions and Hypotheses

Week 3: Research Problems 7 Topics

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What is Research Problem?

Selecting The Problem

Necessity Of Defining The Problem

Technique Involved In Defining A Problem

Research Questions: Exploratory and Descriptive

Assignment 2 – week 3

Week 4: Research Design 4 Topics

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Research Strategies

Online class recording week 4

WEEK 5 : DATA COLLECTION 3 Topics

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Collection of Primary Data

Collection of Secondary Data

WEEK 6 : MEASUREMENT AND SCALING 5 Topics

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Four Types Of Scales

Goodness of Measures

WEEK 7 : SAMPLING TECHNIQUES 6 Topics

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Steps in Sampling Technique

Criteria of Selecting A Sampling Procedure

Probability Sampling

Nonprobability Sampling

Examples of When Certain Sampling Designs Would Be Appropriate

WEEK 8 : DATA ANALYSIS AND STATISTICAL TEST 8 Topics

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SPSS in Windows

Data Presentation

Appropriate Statistical Tools For The Research Variables

Measures of Correlation – The Correlation Coefficient

Regression Analysis

Statistical Significance

WEEK 9 : PREPARATION OF RESEARCH PROPOSAL 2 Topics

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Contents of a Research Proposal

Research Proposal Submission

Student Presentation

About Instructor

Asia Metropolitan University

20 Courses