OMBA 5124 Marketing Management

This course introduces the essentials of marketing management required in today’s dynamic business environment. You will learn to apply marketing concepts and theories to real marketing problems. This course will inform you of all views necessary in managing the marketing environment. At the end of this course, you will be given insights and updates to enhance your marketing management knowledge and skills.

Course Plan

Learning this course involves the following components:

• Recorded lecture videos
• Chapter reading materials
• Lecture slides
• Live consultation sessions with course facilitator
• Assessments
• Discussion forums
• Course transcript

Your Learning Responsibilities

1. Use the eVarsity learning management system to complete your learning within the given duration
2. Work with the course facilitators to manage your learning journey
3. Manage and accomplish your weekly learning goals
4. Watch all the videos and review all reading materials
5. Participate in Live consultations
6. Participate in the discussion forums
7. Complete all the given assessments